Why choose us to increase your leads?

• We seek out link opportunities and contact them on your behalf.
• We’ve been optimising websites for more than twenty years.
• We don’t tie you into a contract.
• We provide monthly (or fortnightly) traffic and ranking reports.
• We’ll add more website pages if we see an opportunity to attract more visitors.
• We audit your site so we can fix any technical flaws.
• In-depth SEO is included within our digital marketing packages.

Our fixed price, pay monthly, SEO packages…

*Initial monthly payment required. No contract or tie-in.

Examples of ongoing SEO projects

Car product retailer

Google traffic (year to date)

• 18,375 clicks.
• 78.7% from organic search.

How we optimise your site

1. Website technical audit

We run a technical SEO audit and fix any flaws which may include:

• Website speed.
• Broken links.
• Harmful links.
• Pages not found (404 errors).
• Pages with too many outgoing links.
• Pages with not enough content.
• Missing or poor meta data.
• Missing Alt text.
• Mobile-friendliness.
• Duplicate content.

2. Keyword research and competitor analysis

• We analyse your site and look at which phrases people are already using to find you.
• We use these phrases and find similar ones using various pieces of software.
• We also search for questions people are already asking which are related to your business.
• All these phrases are added to our website reporting software to see how many clicks you receive and where you are ranking.
• We benchmark your website against five of your competitors and analyse their websites too.
• Initially, we target phrases which have a high search volume and low competition as well as local search terms.
• We also search for phrases known as ‘long-tail’ which can often result in the best enquiries.

3. In-depth analysis of your website users and their journey

• We look at your web statistics, where users click and their journey through your site.
• Using software we record live video and create heat maps.
• These often highlight faults like hesitation and confusion.
• This helps us update your site so it is easier for the visitor to find what they need and make contact.
• Here is an example of a live recording of a website user interacting with one of our client’s websites.

4. Improve your website user experience (UX)

• It is vital to position all important information where it is easy to find as visitors often only scan websites.
• Making it easy to contact you (or find out more) is key as you only have a few seconds to gain your visitor’s trust.
• Good descriptive text, appealing design, simple navigation and attractive images go a long way toward improving user experience.
• We’ll give your site a personal touch because people ‘buy from faces’ this is why the about us page is so popular.
• We’ll add banners featuring your unique selling points and providing reasons to act.
• We’ll add ‘call-to-actions’ to every page to encourage visitors to make contact.
• Website visitors are seeking information so we recommend including prices, photographs, videos, ‘how-to’ guides and reviews.
• Answering questions within your website will help provide the information your customers are seeking.
• Providing answers will also increase the chance of being featured as a Google featured snippet which appear above 1st position.

5. Link building to improve your Domain Authority (DA)

• Link building is as important as website content when optimising a website.
• It is all about the quality (and not the quantity) poor quality links can harm your website’s rankings and credibility.
• We seek out opportunities to create links to your site from reputable and relevant sites.
• We’ll discover which websites your customers visit and look to place links there.
• We’ll examine your competitor’s links to see if there are opportunities there too.
• After examining your link profile we’ll disavow any harmful links using Google’s disavow tool.

6. Improve your local SEO

• If you would like enquiries from specific areas then we’ll improve how your website performs for these type of queries.
• We’ll create area specific pages which are unique and don’t contain duplicate content (which is penalised by Google).
• We’ll update your Google My Business listing, add additional business categories and send out review requests on your behalf.
• Having more positive reviews will encourage more enquires and improve credibility.
• Read our post on How to ask for Google My Business reviews.

7. Analyse and repeat stages 1 to 6

• We continually analyse, refine and repeat stages 1 to 6.
• SEO is continuous and just because you are in first position doesn’t mean you will stay there indefinitely.
• So It is important to update your site regularly, continue to optimise it and strengthen your positions.