We’ll identify and attract your ideal customers
Digital marketing packages and pricing
Best of Breed
Digital Marketing Package- 8 hours
- Pay monthly (or use when required).
- Includes
- ✔️ Marketing report and plan.
- Could include (but not limited to)
- ✔️ 2 email campaigns.
- ✔️ 8 social posts.
*Digital marketing packages, pricing plus VAT.
No contract or expiry date.
Best in Show
Digital Marketing Package- 15 hours
- Pay monthly (or use when required).
- Includes
- ✔️ Marketing report and plan.
- ✔️ Monthly reports.
- ✔️ Monthly online meetings.
- Could include (but not limited to)
- ✔️ 4 email campaigns.
- ✔️ 16 social posts.
- ✔️ Lead generation.
- ✔️ Review generation.
Show Judge
Digital Marketing Package- 25 hours
- Pay monthly (or use when required).
- Includes
- ✔️ Marketing report and plan.
- ✔️ Monthly reports.
- ✔️ Monthly online meetings.
- Could include (but not limited to)
- ✔️ 6 email campaigns.
- ✔️ 24 social posts.
- ✔️ Lead generation.
- ✔️ Review generation.
Our digital marketing process
Questionnaire
Complete our short marketing questionnaire to help us both learn more about your business. If you would like a copy add your details here.
Report
We review your current marketing, website, social accounts, review platforms and prepare a report which offers suggestions and ideas. View a sample report.
Plan
We create a digital marketing plan together based on your questionnaire answers and your free marketing report.
Branding
We make sure your brand, message, and style are consistent across all your media. Your message may differ slightly in approach (dependent on the platform’s audience).
Campaigns
Coordinated campaigns which generate sales, increase email subscribers, raise awareness, and improve your online review ratings.
Review
We’ll review the campaigns, analyse the response and update your plan based on results and feedback.
Included in our digital marketing packages…
Email marketing to generate leads and sales
By certified MailChimp experts
- Vizcom are 1 of 44 recognised MailChimp experts in the UK.
- Our campaigns consistently produce double (often triple) industry average open and click rates.
- We’ll recommend and implement proven ways of increasing your email subscribers.
- Vizcom are trained and experienced graphic designers so your emails will look beautiful too.
- Attractive and effective sign-up form and landing page creation.
- Email automation including welcome emails, follow-up emails, dropped checkout emails and review requests.
Examples of revenue generating email campaigns
Health supplements
Beauty products
Packaging
Pet products
Make useful connections and generate quality leads
- We make connections with people who may become customers, are influencers or could be useful contacts.
- We post articles about your business and share posts which your connections will engage with.
- We’ll update or create a LinkedIn page for your business, invite your connections to follow and add a MailChimp sign-up link button to increase email subscribers.
Lead generating LinkedIn Company Pages
Solutions for HR
2111 followers
APi Electrical
2091 followers
Nutribl
1645 followers
HCPG
1295 followers
Google My Business
Improve your credibility, enquiries and local SEO.
- Businesses with the most positive reviews stand out.
- Improving what is known as ‘local search’ is crucial if you want to attract more local enquiries.
- We’ll update or create your listing, and add photos, descriptions, services, and products.
- We then send out emails asking for reviews which are automated using MailChimp.
Google My Business accounts we grow
EV Charger Installers
- 4.8 ⭐ rating.
- 154 reviews.
Customer actions (last quarter)
- 163 website clicks.
- 39 phone calls.
- 50 request directions.
Caravan Park
- 4.6 ⭐ rating
- 117 reviews.
Customer actions (last quarter)
- 1.99k website clicks.
- 64 phone calls.
- 330 request directions.
HR Company
- 5 ⭐ rating.
- 65 reviews.
Customer actions (last quarter)
- 63 website clicks.
- 22 phone calls.
- 4 request directions.
Facebook pages which engage followers
Nail product retailer
229k followers
Supplement retailer
8.5k followers
Caravan park
2.6k followers
Stand out posts which engage
- We believe it is more about the quality of the images and posts you create rather than the quantity.
- Users scroll through photos on their phones and don’t usually stop to look or read unless your image or video grabs their attention.
- So with that in mind, we make sure your posts are eye-catching and engaging.
- To encourage email sign-ups we’ll update your profile and add a MailChimp sign-up link.
Instagram accounts we help grow
Young Nails UK
32.8k followers
Cherrorvale Irish Setters
2234 followers
Troo Healthcare
253 followers
Trustpilot
Enhance your credibility and improve your SEO
- A trusted platform for reviews to help improve your reputation.
- We’ll claim or create your profile and then send out review requests.
- The link from the Trustpilot website will improve your SEO.
- Google your company name and your Trustpilot page will be listed (if it exists).
Trustpilot accounts we help to generate reviews
EV Chargers
TrustScore 4.7
Reviews 103
Rating Excellent
Health Supplements
TrustScore 4.9
Reviews 191
Rating Excellent
HR Company
TrustScore 4.8
Reviews 36
Rating Excellent
Key marketing questions to ask yourself…
Press the yellow toggle button to the right of each question for more details.
1. What do you do?
An obvious one but important to be clear.
2. How is your brand perceived?
What do your customers (and potential customers) really think of your business and brand?
Do they think you are expensive, cheap, upmarket, reliable, trustworthy, etc?
What are the most common comments in your reviews, emails or conversations?
3. How would you like to be perceived?
Based on what your customers say are you happy with how they see you or do you think they are wrong?
Would you like to change their perceptions?
4. What sets your business apart from the rest?
You may offer something different or much better than your competition.
When somebody says something nice what do they usually say?
5. My ideal customer is and why?
You will have customers who are more profitable than others, easier to deal with or who always have nice things to say about you.
Is there a specific demographic, age, gender, profession, etc?
Why are they ideal?
6. What is most important to your ideal customer when buying?
It could be price, service, speed, choice, your brand, offers, communication, convenience, location, latest products, availability, all of these or something else.
Pick your top three if possible.
7. What will trigger your ideal customer to think of you?
When is it that they need you or your product or service?
How can you make sure they choose you at that stage?
8. Competitors – what do they do better than you and why?
Do they offer different services?
Do some of your customers buy from them for a reason?
Do they offer something unique?
9. What problems do you solve for customers?
How do you make their lives easier?
What do they often say after they’ve used your product or service?
10. What is your primary competitive advantage?
What do you offer that they don’t?
What do you do better than them and why?
11. What is your sample offer to first time customers?
Do you offer a discount?
Do you run a referral or a loyalty scheme?
12. Where does the most of your business come from?
Is it social media, your website, advertising, email or referrals from existing customers?
13. What is the largest stumbling block in generating new business?
Are customers sometimes put off buying from you?
What do they always ask before and after buying?
When they don’t buy do, they say why and what do they say?
14. What do your existing or new customers often ask you?
Is it available now?
Is there a guarantee?
Who else uses it?
Do you offer after-sales support?
How much is delivery?
How quickly can I have it?
Who can I speak to if something goes wrong?
Or something else?
15. What customer information would help make your marketing more personal?
It could be…
Gender, interests, age, occupation, etc.
16. Are there any opportunities in your marketplace that you could take advantage of?
Is there demand for something you don’t currently offer but could?
Are there any complimentary services you could offer?
17. Are there seasonal patterns that impact your business?
Is your business affected by the weather or seasonal events?
Are there industry events or exhibitions that drive sales?
Download these questions as a Word Doc, and also receive our free marketing guides and marketing planner.
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