Search Engine Optimisation Manchester, Bolton Search Engine Marketing, Lancashire
What is Search Engine Optimisation (SEO) and Internet Marketing?
You've arrived at our Search Engine Optimisation page. As a subject, especially to those of us that don't feel as computer savvy as the rest, it can at first, appear a little daunting, complex and overwhelming to say the least. But don't worry! At Vizcom, Search Engine Optimisation is, in true Julie Andrews style, One Of Our Favourite Things. Whether you already have a website of your own or have not tackled that specific area yet, read on to discover all you need to know about Search Engine Optimisation.
35% of all traffic to websites is generated by search engines
Research has shown that 35% of all traffic to websites is generated by search engines, with 82% of UK traffic arriving courtesy of Google. There is more than 25 billion searches world wide carried out on search engines every month, and with technology developing at it's current rate, those figures will only increase. Therefore, the companies that invest early on in an online presence and some form of Search Engine Optimisation only stand to gain from this increase, standing a better chance of prospering and developing their businesses further. With all of the above in mind then, it's then important that your website appears highly within the results of the most popular search engines - in fact, the higher up on the first page, the better, and this where Search Engine Optimisation comes into it's own.
Search Engine Optimisation (or if you're across the pond - 'optimization'), SEO, Internet Marketing and Search Engine Marketing are all very similar - a combination of lots of different techniques and procedures designed to help your website become more 'noticable' on the internet. If you already have a website of your own, you may be wondering 'why has my designer not optimised it for me already?' or 'why am I not getting a lot of traffic?' The answer to this is simple.
SEO and website building are two different fields - like a valet at a garage is employed to buff your car and ensure that it looks good, it won't necessarily work better for it. You'd then have to take it to a mechanic, who will tinker with the engine and leave your vehicle operating to it's best potential again. So, a website designer is like a valet, and a mechanic is like an SEO service.
You may have had the most beautiful website in the world constructed for your company, with a host of flash animations and professional photographs, but without it being optimised, the chances are hardly anyone, apart from your family and friends, will see it to begin with. A well optimised website should fulfil several criteria - it should be easy to use and navigate for your visitors, visible to search engines such as Google and Yahoo, and easily found by potential customers who are either looking for to buy your products and services or find more information related to them.
Why choose Vizcom Design for your search engine optimisation?
Our goal with your website is to get it high in search engine rankings of all of the main search engines, such as Google, Yahoo, Bing and Ask. We do this through experience gained through knowledge and skills and through focused and consistent effort.
We are also very keen on looking at the actual website content - good descriptive text, as well as simple layout and navigation go a long way toward optimising your site. Good text encourages people to not just stay on your site, but for other sites to link to it too. If you're struggling with writing text for your site, it may help you to visit our Copywriting page for further details.
All of the techniques we employ, we've used on our own website beforehand, and ensure that we test drive any new procedures and techniques before we try them on other websites. We've used this method for many years, ensuring that we stay ahead of internet trends and developing SEO procedures as and when they occur.
Also at Vizcom, we don't just optimise your home page, we go through the entire site with a fine toothed comb, identifying as many factors as we can within your site that can be optimised and thus encourage fresh traffic. Along with the development of the internet, is the rise of companies offering the SEO service. Some, we must warn you, practise immoral techniques known in the trade as 'Black Hat SEO'. This involves a number of 'questionable methods' which may deliver the fresh traffic that was promised, however, the chances are it will only be a temporary thing as Black Hat SEO is now recognised by many of the search engines and they can 'penalise' your site by not listing it as highly as perhaps it should be or removing it from the rankings completely
Ethical Search Engine Optimisation
The techniques employed at Vizcom are all 'White Hat' - the direct opposite and will not only ethically generate more traffic, but it will be traffic targeted to your business, products and services - we specialise in attracting you potential customers, not just internet surfers. We can provide you with 'before-and-after' examples of websites that we have already worked on (see below), and encourage you to contact our existing customers to get first hand views on how our SEO services have improved their businesses.
If you already have a website, we can provide you with a report that details how many people are visiting your website, how long they're staying for, what specific pages they view during their stay, which search engine they used to find you, and what search terms they entered for you to appear in their list of results.
Our SEO Packages provide you with a guide of what we can offer depending on the type of website you have, but if you have further questions or can't see what you're looking for, please contact us, and we'll be happy to talk you through things.
Search Engine Optimisation - Do it yourself
At Vizcom, we also try and encourage small business owners to take an interest in SEO, as there's lots of techniques that you can do yourself to optimise your website. Every month, we publish Website Marketing tips and add them to our 101 Marketing Tips page. A lot of these hints are simple, free procedures which can be completed without the aid of an expert or a safety net, and all have been tried and tested by us, so we know they work.
Below, you'll find a list of our completed projects - websites that's we've already worked on for a number of our customers. Feel free to have a look at their sites and compare the results that they achieved with our Search Engine Optimisation services.
Search Engine Optimisation and Search Engine Marketing Examples
Google UK Search results (data correct as of 3.6.10)
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The Van Liners
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Weather-Tight UK
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Listed in Dmoz |
http://www.thevanliners.co.uk/ (Website built by Vizcom) |
http://www.weathertightuk.com/ |
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| Rank | Search Term | Rank | Search Term | Rank | Search Term | |||||||||||||||||||||||||||||||||||||||||||||||
| Page 1 | 3rd | Mild steel tube | Page 1 | 1st | Ply lining vans | Page 1 | 1st | Roofing felt suppliers uk | ||||||||||||||||||||||||||||||||||||||||||||
| Page 1 | 3rd | mild steel suppliers | Page 1 | 1st & 2nd | Van lining | Page 1 | 2nd | Roof underlay | ||||||||||||||||||||||||||||||||||||||||||||
| Page 1 | 4th | Mild steel tube suppliers | Page 1 | 1st & 2nd | Van lining kits | Page 1 | 1st | Waterproof felt supplier | ||||||||||||||||||||||||||||||||||||||||||||
| Page 1 | 3rd | Steel tube suppliers | Page 1 | 1st & 2nd | Ply lining for vans | Page 1 | 3rd | Roof felt Manchester | ||||||||||||||||||||||||||||||||||||||||||||
| Page 1 | 3rd | Seamless mild steel tube | Page 1 | 3rd | Ply lining | Page 1 | 4th | Underlay for roofs | ||||||||||||||||||||||||||||||||||||||||||||
| Page 1 | 5th | Van Conversions | Page 1 | 3rd | Waterproof roofing | |||||||||||||||||||||||||||||||||||||||||||||||
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Motors and Drives
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Copy Print Services
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Epple UK
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http://www.motorsanddrives.co.uk/ Number of monthly unique visitors |
http://www.copyprintservices.co.uk Listed in Dmoz (Website built by Vizcom) |
Number of monthly unique visitors (Website built by Vizcom) |
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CSS
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Essentials for Education
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Complete Property Management
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Number of monthly unique visitors (Website not built by Vizcom) |
http://www.essentialsforeducation.co.uk/ Listed in Dmoz (Website built by Vizcom) |
http://www.completepropertymanagement.co.uk/ Number of monthly unique visitors before SEO 126. (Website not built by Vizcom) |
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| Rank | Search Term | Rank | Search Term | Rank | Search Term | |||||||||||||||||||||||||||||||||||||||||||||||
| Page 1 | 1st | Civil engineering products |
Page 1 | 4th | Playgroup Equipment | Page 1 | 2nd | Property management companies north west |
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| Page 1 | 4th | Structural building products |
Page 1 | 5th | Nursery School Equipment |
Page 1 | 2nd | Property maintenance agency |
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| Page 1 | 3rd | Plastic Ducting | Page 1 | 6th | Nursery School Supplies | Page 1 | 2nd | Managing agents manchester | ||||||||||||||||||||||||||||||||||||||||||||
| Page 1 | 2nd | Electrical ducting | Page 1 | 3rd | Nursery toys | Page 1 | 10th | Apartment block management | ||||||||||||||||||||||||||||||||||||||||||||
| Page 1 | 1st | Wind Post | Page 1 | 1st | Playgroup toys | |||||||||||||||||||||||||||||||||||||||||||||||
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Tec Ties
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aba Group
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Safety Gas Detection
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(Website not built by Vizcom) Number of monthly unique visitors |
(Website not built by Vizcom) Number of monthly unique visitors |
http://www.safetygasdetection.co.uk/ (Website not built by Vizcom) Number of monthly unique visitors |
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| Rank | Search Term | Rank | Search Term | Rank | Search Term | |||||||||||||||||||||||||||||||||||||||||||||||
| Page 1 | 9th | Wall ties masonry | Page 1 | 5th | Insurance Brokers Bolton |
Page 1 | 1st | Oxygen Depletion | ||||||||||||||||||||||||||||||||||||||||||||
| Page 1 | 1st & 2nd | Cavity wall tie suppliers | Page 1 | 3rd | Business insurance brokers Manchester |
Page 1 | 3rd | Hazardous Gas Detection | ||||||||||||||||||||||||||||||||||||||||||||
| Page 1 | 7th | Brickwork reinforcement | Page 1 | 3rd | Health and Safety Risk Insurance Brokers |
Page 1 | 5th | Oxygen Depletion Monitor | ||||||||||||||||||||||||||||||||||||||||||||
| Page 1 | 7th & 8th | Movement Ties | Page 1 | 2nd | Oxygen Level Alarm | |||||||||||||||||||||||||||||||||||||||||||||||
| Page 1 | 4th & 5th | Wall Tie Manufacturer | ||||||||||||||||||||||||||||||||||||||||||||||||||
What our clients say about our Search Engine Optimisation services
“After just over a week my site is in the first couple of positions on the Google search pages. As a result of this I have had several very good enquiries and received an order which will pay for the Search Engine Optimisation work.”
Copy Print Services, Manchester, UK.
"Vizcom Design has worked with a number of my clients to improve their websites through search engine optimisation and has produced impressive results. Clients have reported much higher traffic to their sites and more sales - almost straight away. Vizcom Design demonstrates that Search Engine Optimisation does not have to cost the earth and can be an excellent investment for many businesses."
Richard Boyd, Owner, Red Flame Marketing, Manchester, UK.
"I'd spoke to lots of Search Engine Optimisation companies before Vizcom and got at least one call a week from companies who promised to get me number one in Google, SEO seems to be the new double glazing! It wasn't until I got my free website report and met Vizcom that I was convinced they were the right company to trust. My website is now number three in Google for the search term Nursery Toys, behind Mothercare"
Stephen Thompstone, Director, Essentials for Education, Manchester, UK.
"We had tried and Search Engine Optimisation company before and it didn't really work, we got very little enquiries. We met with Vizcom at their office and they explained what they would do and how our website could be improved. After just 3 weeks we started to get more website enquires, orders and phone calls"
Neil Gallant, Managing Director, Motors and Drives, Manchester, UK
A few frequently asked questions
1. Why is Search Engine Optimisation and Internet Marketing so important?
Research shows that 35% off all traffic to websites is generated by search engines. (82% of UK traffic comes via Google).
Likewise, other research suggests that around 70% of businesses look for new suppliers (i.e. your potential customers) by searching on the internet in the first instance.
Globally, more than 25 billion searches are carried out via search engines every month! This is only going to increase. Those businesses that invest in Search Engine optimisation stand a much better chance of prospering and developing their businesses.
2. How long will it take to optimise my website?
This is dependent on many factors some of which can include:
The size and amount of relevant, quality content (text, images, useful information, etc.) contained in your website.
How stable your website is and how often it is off-line and how old your domain name is.
If your site contains scripting errors or uses too much coding then this can affect your site's performance but doesn't always mean we can't achieve good results. We will be able to improve the coding, website structure and design. You can check if your website contains any errors by using this website http://validator.w3.org/
If we have built the website you can expect an increase in qualified traffic and higher search engine positions within a few months. If it hasn't been built by Vizcom or the search terms are highly competitive then it can take up to a year to achieve first page positions on Google, etc.
Our SEO packages are cheaper if the website is built by us if you would like more information and a list of websites we have built which include their current rankings please give us a call on 01204 383 599 or use our contact form.
3. How do I choose the right Search Engine Optimisation company to optimise my site?
Google offers advice on this. Click this link for more details Search Engine Optimization (SEO). We would advise you to ask for references and proof of all work done.
4. Can I try the software you use for finding popular keywords and phrases?
We use a number of techniques to look for keywords including the Google keyword suggestion tool. You can also trial one of the software packages we use just click on the Wordtracker advert in the left hand column to download a free trial version. Another more complicated and detailed software package is Web CEO.
6. What is Link Building?
What is link building? Basically it is the number of incoming links to your website (the number of times that your web address (URL) appears on another website). Google and other search engines look at the number of incoming links to your website, the relevance of the keyword or phrase that is being searched for, where the link is coming from and the quality of your website content. They use this information along with many other factors to deem your site's importance and relevancy to the key word or phrase being searched for and position you accordingly.
If you have a client or a supplier who has a website then why not ask them for a link exchange? If you prefer, we can do this for you. See our SEO Packages page for more information and costs.
Our favourite search engines, social media websites and directories
Google - 82% of UK search engine traffic.
YouTube - Now the second most popular website to source information in the UK.
Yahoo - 4% of UK search engine traffic.
MSN - 4% of UK search engine traffic.
DMOZ - The largest and most trusted human edited directory. Many other directories use their data for their own results.
Twitter - Great fun and a good way to generate traffic to your blog or communicate with your customers.
Ask - 3% of UK search engine traffic.
LinkedIn - Like Facebook but for business. Write and recive reviews
Facebook - A useful platform to promote your business to friends and family.
Vendora - A great link directory which is often a good resource for backlinks.
Alexa - Provides useful information on website traffic, etc.
Business Magnet - Another directory and should provided some website traffic.
Cubestat - A good source for links and website information.
Hot Frog - Another good source for backlinks.
If you want to submit your website to directories yourself make sure you don't 'keyword stuff' your title and just use your website name eg. "Vizcom Design" and not for example "Search Engine Optimisation Manchester, Internet Marketing, SEO" or your listing may be rejected.
Choose the correct category for your business and write a meaningful description about your website.
For example: "Vizcom Design are Search Engine Optimisation and Internet Marketing specialists offering ethical SEO services. Visit our website to see our costs and methods"
7. I'm interested in your Search Engine Optimisation services. What do I do next?
Contact us via our website form or call us on 01204 383 599. We can then have a chat and start your website report which is free.
You might also be interested in
Search Engine Optimisation Costs Manchester
Ethical Search Engine Optimisation Company Manchester